Positioning the Gold Coast in Domestic Tourism Markets: Gold Coast Tourism Visioning Project 2.1 (Part II)

By Laurence Chalip, Tracey Harrison-Hill and Sheranne Fairley.

Published by Sustainable Tourism Cooperative Research Centre (STCRC)

Format Price
Book: Print $US55.00 Not available yet
Book: Electronic $US44.00 Not available yet

Detailed recommendations for positioning the Gold Coast in domestic markets: Sydney, Melbourne and Brisbane.

Book: Print (Paperback). Book: Electronic (PDF File; 1.129MB). Published by Sustainable Tourism Cooperative Research Centre (STCRC).

Dr Laurence Chalip

Laurence Chalip is an Associate Professor in the School of Marketing and Management at Griffith University, where he convenes the Sport Management major and serves as Coordinator of Postgraduate Studies for the School. Prior to joining Griffith University, he served as director of the graduate program in sport management at the University of Maryland. He has worked extensively in the Olympic Movement, including assignments with the International Anthropology Project at the Los Angeles Olympic Games and, subsequently, as a member of the Seoul Organising Committee for Olympic Cultural Performance and Research. He has been a lecturer at the International Olympic Academy and the Olympic Museum, and was named to the International Chair of Olympism by the Centre for Olympic Studies. He is on the editorial ] board of seven academic journals, and serves as foundation editor of Sport Management Review. His research has been supported by university grants as well as grants from the Gerald R. Ford Foundation, Hankook Ilbo, Queensland Tourist and Travel Corporation, the Australian Research Council, and the CRC for Sustainable Tourism.

Dr Tracey Harrison-Hill

Dr Tracey Harrison-Hill lectures within the school of Marketing and Management, Griffith University, Gold Coast Campus. Wanting to better understand consumers' consumption behaviour and decisions within the tourism, sports and leisure industries drives her research. Her doctoral thesis focused on tourist decision making and was entitled "Implications of Long Haul Travel on the Marketing of International Tourism".

Sheranne Fairley

Sheranne Fairley is a Ph.D scholar in the School of Marketing and Management at Griffith University (Gold Coast Campus) where her primary interests focus on sport fanship, sport tourism, volunteers, and sport event management. She is currently serving on the board of the Sport Management Association of Australia and New Zealand as the student representative. She has been involved in a number of research projects, of which she has presented the findings at various conferences including the Sport Management Association of Australia and New Zealand (SMAANZ), the Council for Australian University Tourism and Hospitality Education (CAUTHE), and the International Year of Volunteers annual conferences.